Marketing & communication

Public relations and multilingual communication

We help organisations communicate with media, partners and the public in several languages: we draft key messages, press releases and media kits, adapt content to each language and audience, and coordinate media outreach. The decision to publish always lies with the media outlet.

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What we offer

We start by defining the key messages the organisation wants to convey, the audience in each market and the right language for each. We do not simply translate; we rewrite content in professional Modern Standard Arabic and English to fit each audience's context, and work with specialist translators for other languages such as German or French.

We produce usable media materials: press releases, a media kit with an organisation profile, key facts and approved images, and Q&A for spokespeople. We prepare a list of relevant media, send the materials and follow up on responses.

We do not guarantee publication or media coverage, and we do not pay for editorial coverage. Any paid content is clearly labelled as advertising according to the outlet's rules.

Who it is for

Companies and projects with newsA launch, partnership, opening or new project that needs a clear announcement.
Organisations addressing several marketsNeed consistent messaging in Arabic, English and other languages.
Institutions preparing for events or interviewsNeed a media kit and spokesperson preparation.

Problems we address

Inconsistent messages across languages and channels.
Press releases translated literally and unsuited to local media.
No media kit ready when journalists ask for information.
Spokespeople unprepared for media questions.
Difficulty knowing which media outlets suit each story.

Tasks and deliverables

Key messages document: Core messages and approved wording in Arabic and English as a reference for all communication.
Press releases: Releases in Word and PDF in Arabic, English and other languages as needed, with approved quotes.
Media kit: Organisation profile, key facts, short spokesperson bios, and approved images and logos in suitable resolution.
Media list: A list of media outlets relevant to the story with publicly available contact points.
Spokesperson Q&A: Expected questions and suggested answers to prepare for interviews.
Follow-up report: A log of outlets contacted, responses and coverage observed.

Who does what

What IAG does

Drafting key messages and press releases.
Adapting content in Arabic and English.
Preparing the media kit and spokesperson Q&A.
Media outreach and follow-up.
Monitoring coverage and preparing the follow-up report.

What specialists, partners and authorities do

Specialist translators: additional languages and certified translations where needed.
Photographers and video producers: approved images and clips for the media kit.
Media outlets: decisions on publication and coverage under their editorial policies.
Legal advisers: reviewing sensitive statements before release.
The client: approving messages and quotes and naming spokespeople.

Practical example

Illustrative scenario

Announcing the opening of a service office

A company wants to announce a new activity in Arabic and English to a local and regional audience.

Session to define the news, messages and audience.
Draft the release in Arabic and English and approve quotes.
Prepare a media kit with images and key facts.
Send materials to relevant media and follow up.
Report on outreach and coverage observed.

Illustrative scenario to explain the way of working, not a client reference.

How we work together

Messages and audience
We define what to say, to whom and in which language.
Preparing materials
We draft releases and the media kit and approve them with you.
Language adaptation
We adapt content for each language and audience.
Outreach
We send materials to media and follow up.
Monitoring and reporting
We monitor coverage and report back.

Intended results

Consistent messages across languages and channels.
Media materials ready when needed.
Spokespeople better prepared for media contact.

What we need from you

Details of the news or occasion and timing.
Approval of messages and quotes.
Named spokespeople and their availability.
Approved images and logos.
Target languages and markets.

Basis for cost and timeline

Cost depends on the number of languages, the materials required, the scope of media outreach and the follow-up period. Work can be per occasion at a fixed scope, or as a monthly retainer for ongoing communication. Translator, photographer and any paid advertising costs are separate.

Frequently asked questions

Do you guarantee the release will be published?

No. Publication is the media outlet's decision; we focus on good materials and appropriate outreach.

Do you pay media for coverage?

We do not pay for editorial coverage. Any paid content is clearly marked advertising.

Which languages do you work in?

Arabic and English directly, and other languages such as German or French with specialist translators.

Do you help prepare for interviews?

Yes, through a Q&A document and a preparation session on request.

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