Marketing & communication
Brand identity and corporate design
We design corporate identities that work in Arabic and English together: logo variants, a colour and type system, a tone of voice and clear guidelines. We deliver source and ready-to-use files for print, screen and correspondence.
What we offer
We start with sessions to understand the organisation, its audience and what it wants to say about itself, then present different design directions before developing one in depth. We pay particular attention to balancing Arabic and Latin script in the logo and typography, since most organisations in the region communicate in both languages.
After approval we build the full identity system: horizontal, stacked, compact and single-colour logo versions, a colour palette with print and screen values, approved typefaces and their licences, graphic elements and application examples. All of this is compiled into brand guidelines for your team, designers and printers to use later.
If you already have an identity, we can refresh it or standardise its use instead of starting from scratch.
Who it is for
- Start-ups and new companiesNeed a complete identity before launching a website and marketing materials.
- Bilingual organisationsWant a consistent identity in Arabic and English without one looking like a translation of the other.
- Organisations with inconsistent brandingUse different logos and colours in each department or document.
- Projects and initiativesNeed a sub-brand linked to the parent organisation.
Problems we address
- A logo that does not work at small sizes or in one colour.
- Arabic and Latin typefaces that clash in the same material.
- No source files or guidelines, so everything is redesigned each time.
- Materials in varying colours and styles weakening the professional image.
- Fonts used without appropriate licences.
Tasks and deliverables
- Logo variants
- Horizontal, stacked, compact, single-colour and reversed versions, in Arabic and English as needed.
- Logo files
- Vector files (SVG, PDF, AI or EPS) and transparent PNGs, in print (CMYK) and screen (RGB) colour modes.
- Colour and type system
- A palette with HEX, RGB, CMYK and Pantone values where needed, plus approved Arabic and Latin typefaces with licence information.
- Brand guidelines
- A PDF explaining logo usage, clear space, colours, typography, incorrect uses and tone of voice.
- Stationery templates
- Letterhead, business cards, email signature and Word document templates.
- Digital assets
- Favicon, profile images and cover images for social media platforms.
- Application mock-ups
- Examples of the identity applied to signage, print or screens to illustrate use.
Who does what
What IAG does
- Discovery sessions and audience and context analysis.
- Developing design directions and the logo.
- Building the colour, type and graphic system.
- Preparing brand guidelines, templates and final files.
- Delivering organised files with usage guidance.
What specialists, partners and authorities do
- Printers: printing business cards, letterhead and other print materials from the delivered files.
- Type foundries or licence resellers: licensing commercial fonts when selected.
- Legal advisers or IP firms: trademark searches and registration if you wish.
- The client: giving feedback and approving the final direction.
Practical example
Illustrative scenario
Identity for a new service company
A new bilingual service company needs an identity before launching its website.
- Discovery session on audience, values and competitors.
- Present three design directions and choose one.
- Develop the bilingual logo and colour and type system.
- Prepare brand guidelines and stationery templates.
- Deliver final files and run a walkthrough for the team.
Illustrative scenario to explain the way of working, not a client reference.
How we work together
Discovery
We understand the organisation, audience, goals and existing materials.
Directions
We present different design directions for discussion.
Development
We refine the chosen direction over an agreed number of feedback rounds.
System and guidelines
We build the identity system, guidelines and templates.
Delivery
We hand over organised files and explain their use.
Intended results
- A consistent identity in Arabic and English.
- Files and guidelines any designer or printer can work with.
- A clear foundation for the website, presentations and content.
What we need from you
- Information about the organisation, audience and goals.
- Existing materials, if any.
- Examples of identities you like or dislike.
- A responsible person for feedback and approval.
- Commitment to feedback round deadlines.
Basis for cost and timeline
Cost and duration depend on scope (logo only, or full identity with guidelines and templates), the number of languages and revision rounds. We agree a fixed scope with clear phases. Printing, commercial font licences and trademark registration fees are separate.
Frequently asked questions
Do we receive the source files?
Yes, the agreed vector and source files are delivered as part of the scope.
Do you register the trademark?
No. Searches and registration are handled by IP professionals; we can coordinate with them.
How many revision rounds are included?
The number of rounds is set in the quotation before work starts.
Can you refresh an existing identity?
Yes, we can refresh it or standardise its use and prepare guidelines.
Request this service
Brand identity and corporate design
Send us a short description; the service is already preselected in the form.
We usually reply within one business day.