Investment & company formation

Market and Feasibility Research for Projects in Syria

Before you commit budget, a partner or a location, you need a documented picture of the local market. We help you understand your business idea in the Syrian context, collect the available information and hand you a written decision basis with next steps.

Send a project request WhatsApp

What we offer

We start by understanding your goals and business idea: the product or service, the target customer, the envisaged investment, and what must be true for you to consider the project viable. We then gather available information on the market, competitors, prevailing prices and sales channels, research possible locations, suppliers and potential partners, and record the source and reliability of each piece of information.

We offer two clearly separate levels. An initial assessment is a short, tightly scoped piece of work based on available information and first conversations; it answers whether the project merits further research and which open questions matter most. A detailed feasibility study goes deeper: structured field research, analysis of locations and suppliers, and a cost and revenue model with documented assumptions and alternative scenarios. The level and its scope are agreed in writing before work begins.

In both cases our results are information and analysis, not a guarantee of return, profit or official approval. Legal, tax and accounting aspects specific to your project are reviewed by qualified professionals; we coordinate with them where needed.

Who it is for

Investors from the Gulf and EuropeConsidering the Syrian market and needing documented local information before deciding.
Companies planning a branch or new ventureWant to test an idea, location or product before allocating a large budget.
Syrians abroad returning with a projectKnow the country but need an up-to-date, structured view of the market and current costs.

Problems we address

Market information is scattered, outdated and hard to verify from abroad.
Cost estimates rely on verbal figures with no documented source or date.
Local locations and suppliers are difficult to assess without being on site.
The project plan does not separate what is known from what is assumed.
Early commitments to partners or leases are made before alternatives are understood.

Tasks and deliverables

Goals and business idea brief: A short document defining your goals, success criteria and the agreed research scope.
Initial assessment report: At initial assessment level: an overview of market, competition, key risks and open questions, with a recommendation on whether to research further.
Market and competition analysis: At detailed feasibility study level: target customers, competitors, prices and sales channels, with the source of each finding.
Location and supplier comparison: A list of locations, suppliers and potential partners researched, stating what was verified and what was not.
Cost assumptions and scenarios: A table of first cost assumptions; in the detailed feasibility study, a cost and revenue model with alternative scenarios.
Open questions and next steps: What still needs clarification, who should answer it, and the proposed next step.

Who does what

What IAG does

Run the goal-setting session and document the research scope.
Collect market, competition and price information from available sources and local conversations.
Research locations, suppliers and potential partners and document the findings.
Prepare reports and tables, present the results and discuss them with you.

What specialists, partners and authorities do

Qualified lawyers and tax advisers review the legal and tax questions specific to the project.
Suppliers and service providers submit their own offers and prices.
You make the investment decision and set the budget and priorities.

Practical example

Illustrative scenario

Initial assessment for a restaurant in Damascus

A Gulf investor is considering a mid-sized restaurant and wants to know whether the idea merits deeper study.

Remote session to define the concept, rough budget and success criteria.
Collect information on competing restaurants and price levels in the proposed districts.
Survey indicative rents in three districts, recording the source of each figure.
Identify potential suppliers for core goods and what still needs verifying.
Deliver an initial assessment with open questions and a recommendation on a detailed feasibility study.

This is an illustrative scenario to explain how we work, not a client reference.

How we work together

First conversation
We learn about your idea and goals and suggest the right level: initial assessment or detailed feasibility study.
Written scope
We agree the questions to answer, the deliverables, duration and fees.
Information gathering
Desk research, local conversations and site visits according to the agreed scope.
Analysis and documentation
We structure the findings, separate confirmed facts from assumptions and document sources.
Presentation and next steps
We discuss the results with you and hand over the report with proposed next steps.

Intended results

A written decision basis showing what is known and what remains uncertain.
A clearer view of the market, competitors and first costs.
A specific list of open questions and next steps.

What we need from you

A description of the project idea and the intended product or service.
Approximate budget and envisaged timeframe.
The success criteria that are decisive for you.
Any information, contacts or previous studies you already have.
Availability for review conversations at the agreed milestones.

Basis for cost and timeline

Cost and duration depend on the chosen level, the research scope, the number of locations and sectors and the amount of field work. An initial assessment is usually offered at a fixed, limited scope; a detailed feasibility study is priced by scope and may be split into phases. You receive a written offer stating deliverables and fees before we start. External costs such as travel or independent specialists are charged separately and only after your approval.

Frequently asked questions

What is the difference between an initial assessment and a detailed feasibility study?

An initial assessment is short and limited, based on available information, and answers whether the project merits deeper research. A detailed feasibility study includes structured field research, location and supplier analysis and a cost and revenue model with several scenarios.

Can we start with an initial assessment and move on to a feasibility study?

Yes, and we often recommend this path. The initial assessment helps define the scope of the feasibility study more precisely.

Do you guarantee the project will be profitable?

No. We provide documented information and analysis to support your decision, but no study can guarantee a return or profit.

Where does the information come from?

From available sources, conversations with market participants and site visits, depending on scope. We state the source of each finding and flag what we could not verify.

Does the study cover legal and tax aspects?

We identify the relevant legal and tax questions; answering them is the job of qualified professionals, with whom we coordinate where needed.

Request this service