Marketing & communication

Content and social media

We plan and produce regular content for social platforms and your website in Arabic and English: from themes and tone of voice to publishing calendars, designs, copy and reports. The aim is a consistent presence that explains clearly what you offer.

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What we offer

We start by defining the audience, suitable platforms, core themes and tone of voice, and capture this in a concise content plan. We then prepare a monthly publishing calendar listing topics, formats (post, carousel, short video, article) and proposed publishing dates.

We produce designs and copy in Arabic and English in line with your brand identity and send them for approval before publishing. We can publish on your behalf or hand over ready-to-post content to your team. At the end of each month we send a report on platform metrics and recommended adjustments.

We do not guarantee follower or engagement numbers, and we do not use purchased followers or engagement in a misleading way. Paid campaigns are possible when agreed, with a budget you set that is paid directly to the platform.

Who it is for

Companies without a content teamWant a regular presence without hiring a full in-house team.
Bilingual organisationsNeed native Arabic and professional English content that is consistent.
Projects and launchesNeed a content plan for a defined period around a launch or event.

Problems we address

Irregular posting without a plan or clear themes.
Designs inconsistent with the brand.
Arabic content translated literally and not suited to the audience.
No regular measurement of what works and what does not.
Difficulty obtaining internal approvals in time.

Tasks and deliverables

Content plan: A document covering audience, platforms, themes, tone and content types.
Monthly publishing calendar: A schedule of topics, formats, dates and platforms, approved before the month starts.
Post designs: PNG, JPG or MP4 files in the right sizes for each platform, with source files where agreed.
Bilingual copy: Post texts, captions and hashtags in Arabic and English.
Editable templates: Templates for recurring posts your team can use, such as announcements, quotes and events.
Monthly report: A summary of available platform metrics with notes and recommendations for the next month.

Who does what

What IAG does

Preparing the content plan and publishing calendar.
Writing copy in Arabic and English.
Designing posts and templates.
Publishing or preparing content for publishing.
Preparing monthly reports and recommendations.

What specialists, partners and authorities do

Photographers and video producers: on-site shoots and video production where needed.
Translators: content in languages beyond Arabic and English.
Social platforms: running paid ads under their policies and the agreed budget.
The client: providing information and approving content before publication.

Practical example

Illustrative scenario

Three-month content plan for a service company

A service company wants a regular presence on two platforms in Arabic and English.

Session to define audience, themes and tone.
Prepare the content plan and core templates.
Monthly calendar approved before each month.
Produce and publish content after approval.
Monthly report and plan adjustments.

Illustrative scenario to explain the way of working, not a client reference.

How we work together

Strategy
We define audience, platforms, themes and tone.
Monthly planning
We prepare the publishing calendar and approve it with you.
Production
We produce copy and designs and send them for approval.
Publishing
We publish or deliver ready-to-post content.
Measurement and improvement
We review metrics and adjust the plan.

Intended results

A regular presence consistent with the brand.
Arabic and English content suited to each audience.
Content decisions based on actual metrics.

What we need from you

Information on services, news and events.
Brand identity and available photos.
Access to platform accounts or appropriate role permissions.
A responsible approver working within an agreed turnaround.

Basis for cost and timeline

Cost depends on the number of platforms and languages, posts per month and their type (design, video, article), and whether publishing and comment management are in scope. Work usually runs as a monthly retainer after a fixed-scope setup phase. Paid advertising budgets and photography costs are separate.

Frequently asked questions

Do you guarantee follower growth?

No. We produce regular, quality content and measure results, but we do not guarantee numbers.

Do you manage paid ads?

Yes when agreed, with a budget you set that is paid directly to the platform.

Will anything be published without our approval?

No. All content is approved by you before publishing.

Do you need our account passwords?

We prefer role-based access through page management tools rather than shared passwords, and never request them via the public website.

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